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課程名稱 |
研究方法
Research Methods |
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開課學期 |
111-1 |
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授課對象 |
管理學院 資訊管理學系 |
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授課教師 |
彭志宏 |
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課號 |
IM5069 |
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課程識別碼 |
725 U3970 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期四7,8,9(14:20~17:20) |
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上課地點 |
管二304 |
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備註 |
總人數上限：30人
外系人數限制：10人 |
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課程簡介影片 |
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核心能力關聯 |
本課程尚未建立核心能力關連 |
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課程大綱
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課程概述 |
The core issue with conducting business research is – how do we arrive at a credible knowledge through proper research practices? The methods covered will include experimentation, survey, interviewing, and field research. During the tour of the various methods, we will confront the issues of quality, validity, and rigor. |
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課程目標 |
-To help students develop a foundational understanding of how to conduct business research.
-To generate an awareness of the inevitable imperfections imposed in any research design.
-To give students a good appreciation of how the methods could be combined. |
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課程要求 |
待補 |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
待補 |
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參考書目 |
Business Research Methods, McGraw-Hill Education |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Tutorials and In-class Exercises |
35% |
35% is given for student’s tutorial works and in-class exercises. |
2. |
Participation |
10% |
In-class participation. |
3. |
Project Work |
55% |
The course has a team project, which requires the students to develop a research model. The project requires a project proposal, presentation, as well as a final report. |
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針對學生困難提供學生調整方式 |
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上課形式 |
提供學生彈性出席課程方式 |
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作業繳交方式 |
書面報告取代口頭報告 |
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考試形式 |
書面(口頭)報告取代考試 |
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其他 |
由師生雙方議定 |
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週次 |
日期 |
單元主題 |
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第1-18週 |
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-Course Overview
-Foundation of Business Research
-Survey Scale Development and Operationalization
-Experiment Design
-Field Research and Interviewing
-Project Presentation |
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